Spotify Marketing Strategy 2025 Strategy. To wrap up, spotify’s strategy highlights digital marketing’s role in promoting music and improving user experiences. Decrease reliance on suppliers and cost of goods.
Spotify’s marketing strategy leverages user data, exclusive content, visual and audio elements, local artists, music consumption via free accounts, curated playlists, new music labels, and new music videos to target. Spotify’s presence on social media platforms is a cornerstone of its marketing strategy.